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WORKSHOP: How To Talk About Your Business

Build deeper, more authentic connections, and turn more of your audience into potential clients.



Your mind's teeming with insights, expertise, and an endless stream of ideas. But when you open your mouth, what comes out never quite seems to do you and your business justice. Does this sound familiar?

Getting tongue-tied at networking events, holding back on sales calls, losing your thread in pitches...all of this adds up to costly missed opportunities, and a nagging sense that you could be having a bigger personal impact in your industry, and on the world!

In this talk, Nico Jones of Story Captain will show you how to boost your business with the Growth Story Framework, helping you to finally articulate all that unique magic bouncing around in your head, and create deeper connections along the way.

We'll be covering how to...

• Set yourself apart from the crowd by bringing key elements of your personal journey to life.

• Create more leads by becoming THE authority in your audience's problems.

• Boost conversions by articulating potential clients' dreams better than they can.

• Talk about your business in a way that makes people desperate to hear more.

• Create irresistible urgency by unlocking your big picture insights.

Nico has been in the business storytelling industry for the last 15 years, first as an animator, then as a videographer, now as a Story Coach, and he can't wait to share these insights with you!


The talk will begin at 6pm, so please arrive between 5.45 and 5.55pm.


Access Information

The NODE Hub is located on the first floor of the Enterprise Centre at Cordukes, please see this campus map for how to find us.

We are located up the stairs to your left, in room 101 when you arrive at the Enterprise Centre. Unfortunately we do not have lift access.

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13 February

York Contemporary Artists Crit Group

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1 March

Workshop: Making Your Work Accessible