Film, TV & Games, a dynamic and evolving field, represents the intersection of creativity and technology, informing how we communicate, express ourselves, and consume content.

‘Media Arts’ provide a platform for storytelling, entertainment, education, and cultural expression, while also pushing the boundaries of technology and inspiring innovation.

Film, TV and Video Games are both a reflection of our culture and a driver of change, constantly shaping how we communicate, express ourselves, and consume content.

Why are Media Arts Important?

  • Visual Storytelling: Media arts are a powerful platform for storytelling. Whether through cinema, animation, or digital art, they bring narratives to life, invoking emotions, and fostering empathy.

  • Entertainment: From binge-worthy TV series to thrilling video games, media arts offer endless entertainment options, contributing to the global entertainment industry's substantial economic impact.

  • Education: Media arts are integrated into education, promoting creativity and problem-solving skills. They help students learn how to navigate a digital world and create compelling content.

  • Communication: In an increasingly visual world, media arts offer effective means of communication. Infographics, web design, and multimedia presentations enhance our ability to convey complex information.

  • Cultural Expression: Media arts enable diverse cultural expressions, preserving and sharing unique stories and traditions with a global audience.

  • Innovation: Media arts push the boundaries of technology and creativity. They inspire innovation in fields like virtual reality, augmented reality, and interactive storytelling.

Directory / Useful Links

  • Mediale: Developed in Yorkshire and with an international reach and reputation, Mediale develop, produce, exhibit and tour work from artists working around the blurred edges of digital art.  

  • XR Stories: Supporting research and development for companies working in cutting-edge digital technologies in the Yorkshire and Humber region.

  • University of York Creativity Lab: Opportunities to play with and learn about emerging technologies within the screen industries 

Learning and Skills opportunities 

John Rose-Adams

Board member for Media Arts

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