Film, TV and Video Games are both a reflection of our culture and a driver of change, constantly shaping how we communicate, express ourselves, and consume content.

Why are Media Arts Important?

• Visual Storytelling: Media arts are a powerful platform for storytelling. Whether through cinema, animation, or digital art, they bring narratives to life, invoking emotions, and fostering empathy.

• Entertainment: From binge-worthy TV series to thrilling video games, media arts offer endless entertainment options, contributing to the global entertainment industry's substantial economic impact.

• Education: Media arts are integrated into education, promoting creativity and problem-solving skills. They help students learn how to navigate a digital world and create compelling content.

• Communication: In an increasingly visual world, media arts offer effective means of communication. Infographics, web design, and multimedia presentations enhance our ability to convey complex information.

• Cultural Expression: Media arts enable diverse cultural expressions, preserving and sharing unique stories and traditions with a global audience.

• Innovation: Media arts push the boundaries of technology and creativity. They inspire innovation in fields like virtual reality, augmented reality, and interactive storytelling.

Directory / Useful Links

• Mediale: Developed in Yorkshire and with an international reach and reputation, Mediale develop, produce, exhibit and tour work from artists working around the blurred edges of digital art.  

• XR Stories: Supporting research and development for companies working in cutting-edge digital technologies in the Yorkshire and Humber region.

• University of York Creativity Lab: Opportunities to play with and learn about emerging technologies within the screen industries