Why do your clients choose you over the hundreds of other freelancers who provide the same service?

How deep can you go when answering this question?

Understanding how to position yourself and your services is the key to winning work, developing long term relationships with your clients, and consistently charging what you're worth. Positioning, like anything in business, is skill that can be learned, and we're bringing in an expert to teach you how you can do it as a freelancer.

This talk by Craig Stockwell from Cohesion Labs covers:

• Is freelancing for you? Understanding the peaks and troughs of agencies

• The changing landscape of agencies in 2024 and beyond

• Positioning yourself for better success

• Day rates, value pricing & understanding if you are a commoditised service or a niche

• Making your own rules

Craig is a brand strategist with over 15 years experience, and the founder of Cohesion Labs: a strategic design studio for brands.

This event will run from 6pm to 7pm at the NODE Hub Workspace at York St John's Enterprise Centre, please arrive between 5.45pm and 5.55pm for a 6pm start.

Please view this map to find the Enterprise Centre on campus. When you arrive at Cordukes we are in room CD101, which is up the stairs to your left.

Please note, unfortunately we do not have lift access.